Hi marketers! let’s talk about something crucial in today’s digital world: copywriting. Now, how many of you have scrolled through countless posts, articles, and ads, barely glancing at them? Be honest! I bet it’s most of you.
The truth is: Attention is the new currency. If your copywriting is just spitting out product features without touching people’s emotions, don’t expect them to stick around. They’ll just keep scrolling, and your message will vanish into the digital abyss.
So, how do you write something that not only gets read but also gently persuades people to take action? Well, that’s what I’m here to share with you today. I’m going to reveal some psychology-based copywriting strategies that will make your audience stop scrolling, read with curiosity, and ultimately… become buyers. Ready? Let’s dive in!
01. Your Audience Doesn’t Care About Your Product (They Care About Themselves)
Kedengarannya memang agak ‘pedas’, tapi inilah kenyataannya. Orang nggak peduli sama produk Anda. Yang mereka pedulikan adalah bagaimana produk Anda bisa bikin hidup mereka lebih baik.
I know, it sounds harsh, but it’s the truth. People don’t care about your product. They care about how your product can make their lives better.
Think about it:
- People don’t buy expensive watches just to tell time. They buy them to feel exclusive.
- People don’t buy health supplements because they love popping pills. They buy them to feel healthier and more energetic.
- People don’t go to the gym just to exercise. They want to look better, feel more confident, or prove something to themselves.
So, don’t just sell the product, sell the TRANSFORMATION.
Here’s a little exercise for you:
Take a look at your product or service descriptions. Do they focus more on features or benefits? If it’s the former, it’s time for a shift in perspective.
For Example:
See the difference?
02. Storytelling That Sells, Not Just Tells
We all love stories. But not just any story will captivate your audience. Storytelling in copywriting needs a strong structure:
- A hook that sparks curiosity: It has to make people stop scrolling and go, “Hmm, what’s this about?”
- A relatable situation: Your audience should feel like, “Hey, that’s just like me!”
- Strong emotions: This could be frustration, hope, or even a little fear.
- A personal solution: It needs to feel convincing, not salesy.
Let’s Compare:
See the difference? The first one sounds like plain information. The second one makes the audience feel, “That’s so me!” And when they feel connected, they’re more likely to buy.
03. Touch on Pain Points Without Making People Feel Bad
Human psychology tells us that people are more afraid of losing something than they are excited about gaining something. That’s why copywriting that addresses pain points is often more effective than just listing benefits.
But Here’s a Common Mistake:
04. Headlines: The 5 Seconds That Determine Your Fate
Your headline is the first impression. It decides whether people will read on or not. If your headline is weak, even the most brilliant copywriting won’t get read.
Tips for a Powerful Headline:
- Be specific: Avoid vagueness.
- Spark curiosity: Make people want to know more.
- Tap into emotions: Trigger excitement, fear, or urgency.
Let’s Compare:
05. Call to Action: More Than Just “Buy Now”
A call to action (CTA) is more than just “Buy now!” An effective CTA has:
- Clarity: What exactly do you want people to do?
- Value: Why should they do it now?
- Urgency: Is there a deadline or a reason to act quickly?
Let’s Compare:
So, What’s the Bottom Line?
Stop just promoting, start telling stories. Touch people’s emotions, don’t just bombard them with information. And make sure every word you write not only gets read but also compels people to take action. Because in the digital world, it’s not about who talks the most, it’s about who can make people feel connected.
Remember, folks, copywriting is not just about words; it’s about understanding people. So, go out there, connect with your audience, and watch your conversions soar!
Kami siap membantu, hubungi kami!
