Have you ever felt frustrated with countless WhatsApp chats full of inquiries like “Is this available?” or “Can I get a discount?” only for the conversation to end with ghosting?
If you’ve experienced this, you’re reading the right article. Here, I’ll share with you how to use Facebook Ads to draw in serious potential buyers, not just people who fill up your WhatsApp inbox without any results. Now, join me as we dive into this step-by-step guide designed to elevate your strategy!
Define Your Ad Objectives Clearly
Whenever you create ads on Facebook, the first question you need to ask yourself is, “What’s the main goal of this ad?” If your goal is to drive sales (not just to generate buzz or get likes), make sure you select the “Sales” objective.
Facebook will then present you with two performance goal options. Choose the one that matches your target :
1. Maximize Number of Conversions
This is perfect for businesses aiming to attract many customers, regardless of the transaction size per customer. For example, if you run a fashion store, you may prefer getting 10 buyers each purchasing one item rather than one customer buying 10 items.
2. Maximize Value of Conversions
Choose this if your focus is on buyers with larger transaction values, such as :
If your target includes wholesalers, resellers, or high-value buyers, I strongly recommend selecting Maximize Value of Conversions.
Help Facebook Identify Potential Buyers
Once you’ve set the right objective and performance goal, it’s time to put “markers” at every stage of your buyer’s interactions. Think of these markers as signposts helping Facebook understand the profile of your ideal customer.
Here are the markers you need to implement :
How the System Works
Imagine having a personal assistant who’s tasked with finding the best possible buyers for your business. By choosing Maximize Value of Conversions, you’re giving your digital assistant a clear instruction, “Find me buyers who tend to shop in large quantities, such as resellers or wholesalers.”
Each time a buyer completes a high-value transaction, the Purchase marker signals the system with the transaction details. This information enables your digital assistant to look for other individuals with similar shopping habits. The more data related to high value transactions the system receives, the smarter and more efficient it becomes at sourcing prospective buyers.
This way, you’ll attract more relevant buyers, elevating your business potential.
What Can You Gain?
If you apply all the steps above correctly, here’s what you can expect to achieve :
- Higher Quality WhatsApp Leads
Buyers reaching out to you are usually serious and unlikely to just inquire without intent.
- Higher Transaction Values
You’ll experience increased sales from customers who purchase in bulk more frequently.
- Better Time and Budget Efficiency
With more specific targeting, your ad budget becomes optimized.
Additional Tips for Maximum Results
- Include Wholesale or Package Prices in Your Ads
If your target audience includes wholesalers, ensure these details are clearly visible in the ad.
- Monitor and Adjust Ads
Regularly check your ad performance. If results are not optimal, make adjustments to your strategy.
- Give the System Time to Learn
Avoid hastily changing your ads within the first few days. Allow the system to gather data and “learn” over 1-2 weeks.
Ready to Try This Out?
By applying these strategies, you can start attracting buyers who closely align with your target market. Focus on setting clear advertising objectives, implementing precise markers, and letting the system work as designed. Soon, you’ll notice a remarkable improvement in the quality of leads coming through to your WhatsApp.
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