Ramadan isn’t just about big sales and discounts,it’s a sacred month filled with blessings, togetherness, and a golden opportunity for businesses to build genuine connections with their audience.
But here’s the challenge: How do you create Ramadan copywriting that doesn’t just push sales but actually resonates and inspires?
In this guide, we’ll break down the ultimate strategies to craft Ramadan copywriting that not only captures attention but also drives real conversions.
01. Sell with Heart, Not Just with Price Tags
Here’s a thought: your audience isn’t just a bunch of buyers. They’re human beings who want to feel the true essence of Ramadan. So, don’t just throw discounts and flash sales at them. Instead, craft a narrative that stirs their emotions. Ask yourself:
- What value does my product bring during Ramadan?
- How can my product make their Ramadan more meaningful?
- Can this product help them share blessings with others?
Check out the difference between ordinary copywriting and heart-touching copywriting:
- Ordinary:“50% off! Hurry, buy before it’s gone!”
- Heart-Touching:“Celebrate Ramadan with moments that matter. Enjoy 50% off on selected products to make this special time even more perfect.”
See the difference? The second one doesn’t just sell, it builds an emotional connection!
02. Use Warm, Polite, and Relevant Language
Ramadan is all about kindness, so make sure your language reflects that. Avoid being too aggressive or salesy. Instead, opt for a friendly, respectful tone that resonates with your target audience.
For example:
- Gen Z
“Make your iftareven more exciting with our 50% Bundling Package! Gather your friends and create unforgettable moments. Promo ends this Sunday!”
- Older Generations
“Ramadan is a time of blessings. Enjoy our 50% Bundling Package for iftar with your family this Friday! Free takjil and warm tea included.”
03. Storytelling: The Secret Weapon of Ramadan Copywriting
Who doesn’t love a good story? Especially during Ramadan, stories about sharing, caring, and togetherness resonate deeply with audiences.
Here are three storytelling styles you can use:
- Personal Stories:
“I remember my first buka puasa with my family after years of being away. That moment felt extra special with [Product Name]’s delicious dishes.”
- Customer Testimonials:
“I bought hampers from [Product Name] for my parents. They were overjoyed and felt closer to me despite the distance.”
- Inspirational Stories:
“For every purchase this Ramadan, we’ll donate 5% of profits to orphans. Because sharing is beautiful.”
04. Visuals: Images and Videos That Amplify Your Message
Jangan hanya mengandalkan kata-kata! Gunakan visual yang kuat untuk memperkuat pesan Ramadhan Anda. Beberapa ide visual yang bisa digunakan:
Relevant visuals will make your copywriting more engaging and memorable!
05. Fatal Mistakes in Ramadan Copywriting (Avoid These at All Costs!)
Many brands focus too much on selling and forget the essence of Ramadan. Don’t fall into these traps:
- Being Too Salesy:
Remember, Ramadan is about meaning, not just discounts.
- Using Irrelevant Language:
Don’t use language that doesn’t align with your audience or the spirit of Ramadan.
- Lacking Authenticity:
Your audience can tell if your message is genuine or just a marketing ploy.
- Ignoring Data:
Track your copywriting’s performance, learn what works, and optimize accordingly.
06. Examples of Inspiring Ramadan Copywriting
Need some inspiration? Here are a few examples of effective Ramadan copywriting:
- “Ramadan is all about sharing. Every purchase of our products will donate Rp10,000 to those in need. Let’s make shopping more meaningful!”
- “Enjoy the warmth of sahurand buka puasa with your family through [Product Name]’s special menu. Ramadan promo ends on [Date]!”
- “Ramadan memories are priceless. Capture these special moments with [Product Name]’s high-quality cameras. Exclusive promo just for this holy month!”
07. Measure the Success of Your Copywriting
Don’t just create copywriting and hope for the best. Track its performance! Use metrics like:
With this data, you can refine your strategy for future Ramadan campaigns and make them even better.
Ramadan Isn’t Just About Selling, It’s About Building Meaningful Connections
Successful Ramadan copywriting touches hearts, not just wallets. By focusing on storytelling, using polite language, incorporating compelling visuals, and leveraging data-driven strategies, you’re not just boosting sales, you’re building long-term relationships with your customers.
So, are you ready to create Ramadan copywriting that truly moves hearts this year? Let’s make it happen!
Kami siap membantu, hubungi kami!
